There have been many times, at the beach or on a lake, where I have held up my beer and said “the breakfast of champions.” Yes, it’s true, at least I think it is, Wheaties has a beer called Hefe Wheaties. While not a Hawaiian beer, if you happen to see it, why not give it a try. If you do be sure to let us know what you think. It may be a while before it leaves the Twin Cities area, but it could happen.
The BBC World Service gives us this information.
It had to happen. For years, the Wheaties slogan – “breakfast of champions” — has been invoked by beer lovers who pop open an adult beverage before noon. Now the cereal company is putting its name and logo on a beer.
That beer is called HefeWheaties, the result of a collaboration between two Minneapolis companies: cereal-maker General Mills and brewer Fulton Beer. As the name implies, the beer is a hefeweizen, the German style that relies on wheat for its base. Read more.
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